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My handmade items are an outgrowth of my graphic design work, so I am, needless to say, a big fan of a good presentation, with branding and a professionally designed line sheet. – Thanks to Anjum Gadhok of Fair Intentions Quality checks them at various stages – since handmade products provide a lot of flexibility to do so. Never ever compromise on the quality of the handmade products that you make or are getting made. To start with, keep a limited product line (build a niche) and focus on the presentation and branding of your products. – Thanks to Chris Melton of Joint Mechanix, LLC 23. It’s not about YOU… it’s all about your community. Answer questions, refer to information and sell minimally. Grab your company or product name and begin to post information that people in your niche find helpful. Be useful on social mediaĮstablish your presence in the social media world. – Thanks to Olga Zabelinskaya of Elite Pawtique 22. This is what makes my business successful and sets me apart from the other pet clothing companies. I use unique fabric, the finest embellishments and apply it to the dog’s structure. Of course, quality is the best seller for my designs. I also take custom orders so customers can relay to me exactly what they want to have made. I try to make all my dog dresses thinking about what customers can not find in the regular pet store. – Thanks to Rachel Teyssier and Stacy Struminger of RAINRAPS We were lucky to find a person who loved our product and has worked as hard as we have to help spread the RAINRAPS word. We had limited funds but agreed that this was an expense we could afford. We realized that before we launched RAINRAPS that to market our product we would need to have a PR person. ”Rest, but don’t quit.” – Thanks to Marsha Bartenetti & Rachael Sudul of Just in Case, Inc 11. Have a passion for what you bring to the market. It has your mark on it and needs to be honored. Know what it is you are selling who your customer is – and how you fill a need for that customer. My ultimate goal is to increase the productivity of individuals and businesses so that they can succeed in their own businesses, and your job as an individual is to get this goal or passion across to your customer in the easiest way possible. A potential customer first needs to understand the problem, but showing your passion for your solution will turn a potential customer into a paying customer.

This adds to the credibility of your product or service and engages a potential customer on a personal level. – Thanks to Arlissa Vaughn of Special Event Painterīe extremely passionate about the problem you are trying to solve for your customers when you are selling handmade. For example, I create custom portrait paintings for weddings, newborns, memorial services, pets, families, and business/organization founders (and more!) It is one product (portraits), but offering many types. Get your product in front of as many people as possible and offer a variety of options within your specific line of products. – Thanks to Ellen Cagnassola of Sweet Soaps Your packaging should complement your product, protect it and be durable enough for retail shelves. It’s important to work out all of the potential kinks before marketing a product, including packaging and shipping. When handcrafting a product, consistency can be a challenge. 30 tips to sell handmade products online 1. We reached out to successful entrepreneurs who sell handmade products, either on or off Etsy, and asked them to share their best tips with us. There’s social media, trade shows, craft fairs, email marketing – and the list goes on! How do you know what to focus on to get the most return on your time? I’m a huge fan of doing more of what’s working, rather than re-inventing the wheel, so once you figure out a strategy that works to sell handmade, you should stick with that.

Do you create and sell handmade products? Whether you have your own website or sell your handmade products on sites like Etsy or ArtFire, one of the challenges you might face is to get your products in front of your customers.